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How much SEO is too much?

Continual, incremental improvement sounds like such a logical way to boost your traffic and sales conversions, but how do you know when you have gone too far. I was thinking this while reading a post on “30 one minute ways to optimize your website for more traffic and higher sales.” Some of these tips are great, but all of them might be a bit much. The first commenter on this post agrees with me. But then I found this link at the end of the article for “101 Five-Minute Fixes to incrementally Improve Your Web Site.” The Web can be a tough place for those of us with OCD.